Client Background
JSW Steel, known for its massive manufacturing footprint, wanted a high-impact safety and behavioral training program for plant employees across multiple units.
Challenge
- Frequent minor safety lapses
- Inconsistent adherence to SOPs
- Increasing pressure on supervisors to manage safety compliance
- Need for a training partner who understands large-scale industrial environments
Y&Now Intervention
Y&Now launched a Safety Culture & Behavioral Transformation Program, including:
- Safe machine handling
- On-ground hazard identification
- Emergency response drills
- Positive safety communication
- Behavior-Based Safety Training (BBST)
Implementation
- 7-week training cycle
- 1,300 employees trained across 4 plants
- On-floor safety audits + feedback sessions
Results
- 48% reduction in minor incidents within 4 months
- Stronger on-ground safety ownership
- Better communication between workers & supervisors
- Zero-reporting culture introduced successfully
Client Feedback
“Y&Now’s approach created a noticeable shift in safety discipline. Their trainers blended technical and human behavior beautifully.”


